Scent Of Home

With Scent of Home, we were tasked to rebrand Nong By Edible Garden

a shop in Singapore which empowers its audience towards a self-sufficient lifestyle.

The rebranding process involves getting know the products, its philosophy and purpose in the lives of its audience.

With that, we wanted to convey the importance of smell made by Nong's products to these target audiences

so to connect them emotionally hence the catchphrase, "memories are grown not bought"

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