Why is finding
your Unique Story Arc important?
Story Arcs amplify your business's values to your audience; Showcasing the best of you,
your operations and leadership.
The means of which we consume information, heavily impacts they way we make sense of the things around us.
Switch on Sean Hannity, a famed Political Commentator at Fox News, and you’ll understand the right’s disapproval of the Green New Deal. Strikingly at CNN, the plan proposed by the U.S. Representative for New York's 14th congressional district, Alexandria Ocasio-Cortez, is raved about with enthusiasm.
While the story is important, why and how we communicate this story to your target audience, influence powerful engagements. Consider the two Media Juggernauts—CNN and Fox News— both having carefully-biased propositions, of the same topic, befitted for their respective target audience.
Consumers make decisions on which service, product or news outlet to watch not because of its likability
but based on common values and beliefs they share with the organisation. They see themselves as part of
the organisations’ narrative. None of which is possible to establish without a riveting and carefully thought Story Arc.
What do Story Arcs do?
With a Story Arc, your intent is hyper-focused; Stories are creatively and
A good story builds trust and confidence in an organisation— exhibiting its quality, reliability, competence and responsiveness to its customers.
Also, it helps you make informed decisions to your operations. Consequently, raising brand awareness while building a bridge to better understand its customers.